Third-Generation Stewardship: Eric Satterlund as Vice President at Satterlund Supply
Bridging Heritage with Innovation
As Satterlund Supply transitions into its third generation of family leadership, Eric Satterlund steps into his role as Vice President, partnering with his father, Fred, to guide the company’s future. With deep roots in the organization and a forward-thinking mindset, Eric is helping steer operations into the modern era—all while upholding the old-school commitment to service that has defined Satterlund Supply for decades.
A Legacy Continues
Founded in 1964 by Donald W. Satterlund, Satterlund Supply has grown from humble beginnings into one of the most respected regional providers of industrial and commercial pipe, valves, and fittings. Even as the company has expanded significantly, it remains steadfast in offering a “small-business, one-on-one” atmosphere—a hallmark that has nurtured customer loyalty across Michigan, Ohio, Southern Ontario, and beyond Satterlund Supply Company.
Third-Generation Leadership: Eric Satterlund at the Helm
“I’m committed to bringing Satterlund Supply into the new age—all while preserving the high-touch service that defines us.”
— Eric Satterlund, Vice President
Eric Satterlund: Poised for the Future
As Vice President and a driving force in the third generation of leadership, Eric brings a fresh perspective rooted in two guiding principles:
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Modernizing Operations
He’s introducing new technologies and streamlined processes to enhance inventory management, ordering systems, and customer engagement—making the company more responsive, efficient, and future-ready. -
Maintaining Traditional Service Values
At the same time, Eric is deeply committed to preserving the personal touch that sets Satterlund Supply apart—from emergency after-hours access to custom product support and hands-on customer care Satterlund Supply Company.
His leadership embodies a modern-meets-heritage ethos: driving operational improvements while maintaining the high-touch service that defines the brand.
